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ROYAL CHALLENGE

ROYAL CHALLENGE

In 1886, our master blender chose not to let convention stands in the way of his vision to create an award-winning, international quality whisky, “Royal Challenge”. Winner of the best Indian Whisky Gold – 2011 at The International Whisky Competition. Royal Challenge is the first whisky brand to reach the 1 million cases benchmark, over 4.5 million cases of Royal Challenge are sold every year.

Color

Rich Golden

Distillation

Indian whisky is produced by fermentation of selected barley malt, followed by distillation in copper pot-still then, matured in charred American Oak Wood Cask. With a perfect fusion of scotch, Indian malts and grain spirits that’s been blended to perfection.

Aroma & Tasting Notes

Strong aromas of molasses with hints of caramel and fruity with a citrusy tartness of lemon zest, honey, burnt caramel, and a touch of black tea. The taste starts off with a touch of black tea with lemon and honey at first, followed by a burst of clove and hints of caramel and brown sugar in the background. The finish is long and consistent with the taste.

Alcohol by volume

42.8%

Size & container

750 mL × 12

Region

United Spirits/Diageo

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Diageo India is the country’s leading beverage alcohol company with an outstanding collection of premium brands – a business built on the foundation and principles laid down by the giants of the industry.

 

Diageo India’s leading beverage alcohol company with an outstanding portfolio of premium brands. They are a high performing business that is sensitive to consumer, community, and societal needs. They are proud of being a responsible producer and marketer of beverage alcohol, and they champion responsible consumption as part of a balanced lifestyle.

 

Their strength lies in their scale, the geographical diversity of their business and their desire to continuously improve their performance. They have 50 manufacturing facilities across states and union territories in India, a strong distribution network and a state-of-the-art Technical Centre. And their dedicated team of talented people are passionate about providing the best possible experience from every single one of our products.

 

Incorporated in India as United Spirits Limited (USL), Diageo India is listed on both the National Stock Exchange (NSE) and Bombay Stock Exchange (BSE).

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